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Friday, October 19, 2012

How To Use Size, Scale, And Proportion In Web Design


How To Use Size, Scale, And Proportion In Web Design

by  
onAugust 2, 2010 Archived in Web Design
Loud and soft, dark and light, big and small. Each is a relative measurement of some quality on some scale. Day doesn’t exist without night and up doesn’t exist without down. Each exists in contrast to the other and contrast occurs on a scale.

In design when we talk about scale we’re usually talking about the quality of size, bigger and smaller, and the relationship of different design elements at different sizes. We’re also talking about proportion, which tells us how well we’ve scaled our design.
Size, scale, and proportion are all related concepts. Let’s define them quickly and then talk about each in a little more detail.
  • Size: the physical dimensions of an object
  • Scale: the relative size of different objects or of an object to a common standard
  • Proportion: harmony of scale
dots of different size

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